
Harty is proud of our many long-standing relationships with marketing, compliance, human resource, agency, fundraising, and education professionals. Our
goal is to save you money, time, and resources, while providing the solutions and services to fuel your growth.
Why Harty?
Harty blends our core printing and mailing capabilities with large-format display graphics, marketing science,
variable print, digital communications, and microsites to help you speak directly to your audience.
- Partnership philosophy, win-win relationships
- Continued investment in people and technology
- Traditional print and distribution through complete campaign management
- Single-source solution out of our 70,000-square-foot facility — no finger pointing, no excuses
- Direct response specialty, better return on communication investment
- Analytics to deliver relevant messages appealing to the needs and desires of targeted groups
- Procedures and processes to capture and objectively measure response
- Help bridge the gap between professionals who can leverage customer data and the IT professionals
responsible for capturing and protecting it
How?
With over 100 years of experience in print, 25 years in variable print and direct mail, and 6 years in cross-media marketing and dynamic data-driven
documents, we leverage the following to deliver our integrated solutions:
- Prep: Complete digital workflow, direct to plate and/or press
- Print: 1 to 7/C plus aqueous coating, small format to 40'' sheet-fed
- Digital Variable Print: 1 to 4/C plus UV coating and digital die-cutting
- Display Graphics: Up to 60'' x 100' including mounting, laminating and many finishing solutions
- Data-driven Relevance: Segmentation and message customization based on criteria such as geography, income, age, gender, expressed interest
and/or buying patterns and behavior
- Data Processing: Manipulate and append, name parsing and genderizing, merge-purge, de-duping, householding, address standardization, NCOA,
CASS, and more.
- Document Processing: Sophisticated programming and tools to customize and highly personalize documents and packages for print and mail
- Digital Communication: We meld our document processing abilities into electronic mediums — consistent theme and message
- Microsites: Customized and personalized landing pages — reinforce message, track and quantify response, real-time follow-up triggers, capture indicative
information and refine your understanding
- Finishing: Substantial binding and mailing services include: cutting, collating, perforating and scoring, folding, saddle stitching, in-line inkjets,
soft folding and wafer sealing, off-line inkjets, inserting with read and print, drop shipping, various small specialty machines, and a crew of hand
assembly contributors
- Campaign Management: We are prepared to manage any or all aspects of your direct response campaigns — flexibility to complement your efforts, and when our
campaign management services are used, we offer fulfillment services to ensure timely and effective follow-up
For more information, please contact George Platt at 800-654-0562 or via e-mail at
gplatt@hartynet.com.