Email Blasts

Today, there are two main types of email — transactional and marketing email. Each has their unique place in helping you meet key goals set by your organization. Marketing email is primarily focused on customer acquisition and retention, while transactional email is focused on facilitating ongoing engagement with existing customers. However, both can work in tandem to create a powerful email program that will build solid relationships with customers.

Emails represent one channel of communication with your prospects and customers. You should coordinate this with other channels, such as print, Web and social media, to successfully drive someone to take the intended action of your overall campaign. This is accomplished by providing relevant content based on the analysis of your database of information.

Contact us so that we can help you coordinate your channels of communication with your prospects and customers, utilizing our proven best practices.