QR Codes

A QR Code (short for “Quick Response”) is a barcode that contains data that can be read by a phone’s camera. Most smartphones come equipped with software that allows them to download a QR Code reader. Once you download a reader, the phone’s camera acts like a scanner, allowing it to “read” the barcode. You can download a reader to your phone (iPhone, Android, and more) by using your mobile phone browser to go to www.i-nigma.mobi.

How QR Codes Work

When customers scan your QR code with their smartphone, they can access a good deal more information than you would ever be able to fit on a direct mail piece, sign, ad, or business card. The process is simple. A customer – or potential one – scans your QR code and translates it into actionable information, such as a text message, mobile Web page or other online content.

How Can QR Codes Be Used for Marketing?

There are a number of practical ways QR codes can be used for marketing and promotions in a variety of settings. QR Codes can be integrated into just about any type of printed materials, including:

  • Conference/Event Displays
  • Print Advertisements
  • Business Cards
  • Brochures, Posters and Flyers
  • Postcards and Mailers

What Are Some Examples of How QR Codes Can Be Used?

There are numerous ways that QR Codes can be used to strategically bridge off-line and online media. Here are just a few examples:

  • A consultant’s business card contains a QR code that links to a landing page with enthusiastic client testimonials, or a VCard to download contact info.
  • A public education poster about substance abuse provides a QR code that links to a mobile website with a self-assessment quiz and community support resources.
  • A local business displays a QR code with a link to their Google Places page with customer reviews and coupons.
  • A retail store displays a QR Code next to in-store products to view product demonstrations and reviews.
  • An advertisement for a nonprofit organization includes a QR code that links to a volunteer and donation page.
  • A restaurant includes a QR code on a takeout menu, which links to a mobile restaurant website for online reservations, orders and interactive directions.
  • A home-repair product includes a link to a how-to video with installation instructions.
  • A campaign sign for a political candidate contains a QR code that links to an audio file with a message from the candidate, or a mobile landing page with the candidate’s bio, campaign platform, and opportunities to volunteer or contribute.
  • A vendor at a conference places a QR code on their display booth so that attendees can conveniently scan and save the vendor’s information as they pass by.
  • A realtor places a QR Code on For Sale sign in front of a residential property, which provides additional home specifications, interior photos and Google Maps location for later reference.
  • A promotional poster for a movie contains a QR Code with a link to a video of the trailer and form to opt-in to notifications when the film is released.

What Are Some Other Advantages of Using QR Codes?

  • User Convenience
  • Environmentally Friendly
  • Cost-Effective
  • Versatile
  • Device Independent
  • Measurable
  • Competitive Differentiation