Social Media

Investment in social media will become a necessity, not a luxury. Businesses are already coming to terms with the need to integrate their social media efforts with their content strategy, and are seeing the impact of social media in terms of lead generation, referral traffic, and revenue.

The benefits of social media are many, but they include:

  • Improved social signals (which are a factor in the search ranking algorithm)
  • Company branding
  • Improved brand awareness
  • Word-of-mouth advertising
  • Increased customer loyalty and trust
  • Improved audience reach and influence

This effort must be coordinated with the other communication channels, such as print, email and Web, to present messaging that is consistent and aligned with the company’s goals. Together, they can achieve a much better ROI than each channel acting independently.

Contact Harty so we can use our proven best practices to help you achieve the maximum results from your marketing efforts.