Lead Generation

Lead generation is the process of acquiring new leads, while lead management is the process of contacting, qualifying and converting leads into customers. Harty works with our clients to build an integrated multi-channel marketing campaign that includes the following: Profile your best customers: Identify common characteristics in your customers and acquire lists that match this criteria. Build...
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Custom Online Storefronts

Our storefronts are developed in-house to satisfy each customer’s needs. The items available for ordering can include warehoused and print-on-demand material. For those items that are warehoused, we will maintain the inventory and send an email notification when an item has reached its reorder point. Those items that are printed on-demand can have many functions available. They can range...
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Fundraising

Develop more engaged donors by building relationships and increasing involvement. The goal is to encourage activity that increases engagement and involvement, long-term loyalty and, ultimately, giving. The challenge for today’s nonprofits is to determine how to best develop and nurture a deep, long-term donor relationship. Harty has successfully worked with nonprofits and higher education...
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Cross-Sell Services

Your best prospects for more business are your current customers. We utilize our Best Practice strategies, along with leveraging the latest technologies, to communicate with relevant messaging to cross-sell additional services to your customers. This will allow you to achieve a much greater ROI with your marketing dollars.
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Campaign Management

As a smart marketer, you need to communicate, track, and measure campaigns to various customer segments across a multi-channel environment. Gather the right data with the proper attribution and your marketing campaigns will become more efficient – and as a result will provide a higher overall ROI. By working with Harty and utilizing our proven Best Practices, you have a partner to help you...
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PURL & GURL Campaigns

Personalized URLS or PURLs are website landing pages that are unique to each visitor, trackable, and engage customers and prospects far more than traditional Web-based landing pages. Here is the scenario: You want to market your vacation resort to a wide array of prospects. You have three demographics – young singles, families and elderly couples. You know you can’t show club night...
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Gift-Giving Systems

We offer an online gift-giving system that will allow a donor to give a gift to your organization in honor of someone else. This service includes receiving the payment and crediting it to your account, sending the gift recipient a personalized card from the donor, and sending the donor a thank-you card for their donation. The only effort required by your organization is to promote the site,...
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